Monthly Archives: September 2012

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It’s Not About Your Resume

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Sitting here musing over coffee and a quick note came to mind…

Not too long ago I was speaking with a college student about his resume… and it mirrored a conversation that had just taken place with a colleague 15-years into his career.  The topic was the relevance of the resume to the job search when the job search is for a position that is “out of linear sync” with the historical trend presented on the resume.  Market forces or a career shift are causing this conflict every day.

Welcome to the new reality, folks.  My point of view on this has evolved to this: careers are now 3-year chapters and in today’s hyper-fast market, each chapter does not seamlessly hand-off to the next chapter.  In the past, careers often remained in particular industries where tenure led to deep sector knowledge.  Today, new sectors appear (i.e… social networking) and spawn other sectors (i.e… social gaming) while driving new revenue models (i.e.. ad-driven freemium).  An executive may play in all of the above over a 10-year (or less) period.  Functional expertise and the ability to manage change and innovation from all corners of the enterprise is key.

The solution?  I am not sure there is a universal solvent but there certainly is a new direction when presenting one’s CV to prospective employers.  Here’s my brief take:

1) LinkedIn is key.  The template enables presentation of projects, endorsements and references that augment and illuminate the linear history.  If you are not building them, you need to start now.

2) Start with an objective that defines the job search in terms of your skills and what those skills will deliver.  Think Moneyball (Go read it if you haven’t done so). Sports teams don’t hire players, they buy points and runs that win games.  I strongly suggest NOT listing the title as the objective and simultaneously NOT being too abstract.

3) Summarize results and functional expertise at the top of the resume.  I recently saw a “top-10” list of specific accomplishments that appeared before the normal chronology.  Brilliantly done.

4) Go easy on descriptive bullets that merely illustrate responsibilities.  That doesn’t differentiate you and an “A” candidate and a “F” candidate end up looking alike.  Think about it: Jay Cutler and Peyton Manning have the same responsibilities… Don’t be Jay Cutler.

Good luck –

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eBook Bestsellers – Tale of the Tape

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The DBW eBook bestseller (this week’s list available here) list continues to underline a key point: content is king and people will pay the retail price for it.

Only a few books in the top 25 were available at  ‘bargain” prices of $1.99 or less.  Yeah, yeah, Scholastic’s Hunger Games and Random House’s 50 Shades of Mommy Porn take up more than a few spots.  But Penguin deserves credit for 3 individual books in the top 25 (2 at $12.99 and 1 at $7.99).  These legacy publishers are offering content that the consumer is willing to pay “full retail” ($9.99 or more) to read.

I’ll say it again, content is king and people will pay for quality books.  I need to qualify that statement about quality because 50 Shades of Grey is the singularly worst written bestseller series of all time (that little fact is something MANY people in the industry wish someone would say out loud).  Regardless whether the mob is following the fad or seeking a truly wonderful book, they are paying full retail for the top sellers.

PDP (my company) experienced this firsthand with the release of Greg Dinallo’s latest book – The German Suitcase.  It cracked the DBW list (here) during the two-week launch phase when heavy marketing and channel promotions were in play.  The bestseller list is a self fulfilling perpetual motion machine of sorts.  Once on the list, books continue to sell which tends to keep them on the list.  This, in turn, leads to PDP sending Greg a  five digit check along with the first royalty report (ahem, PDP pays monthly).

Beyond the bestseller list, however, there is the ever-present line in the sand; discovery.  Beyond this demarcation point, lies a treasure trove of great books at bargain prices (under $4.99).   The trick is to get the titles noticed and that’s exactly where a violent two-pronged debate is raging.  The first and sharpest prong is whether an author should perpetually encumber the rights to their next book unto a legacy publisher in the first place (the sub points in this debate include diminishing advances, accuracy of obtuse royalty reports, the rancid royalty rates themselves, returns, etc.).  This invariably leads to the second prong: marketing and promotion (the sub points being that authors are increasingly pissed that they give away perpetual rights and don’t get perpetual marketing – well, at least effective near-term initiatives AND at the same time are expected to carry the bulk of the marketing responsibility).

At PDP, we don’t think there is much of a debate.  Any fair minded person with a background in IP management will tell you that the legacy publishers continue to offer legacy deals that fall short of what many would call fair and reasonable compensation.  That’s a whole other topic that I have written about before (here).

The inevitable fracturing and roll-up of the legacy publishers will eventually reach full pitch (Thomas Nelson was only the beginning…).   Until then, the rules will change slowly but the authors DO have choices today.