California just confirmed 12% of its residents are STILL officially out of work. STILL Highest in the nation. STILL Troubling.
It’s worse than that if you include people who are not collecting unemployment or registering in such a way that the state’s spreadsheet can count them,… “you know it, I know it and the American people know it.”
That’s Even More Troubling.
For those affected, this can be treated as an opportunity to make the career change that they have desired but couldn’t or wouldn’t. In more abundant times, if you quit your job to embark on a new direction, friends and family would milk-spit in shock and chastise you for taking an unreasonable risk.
The status quo can be soooooooo comforting.
Today, however, if you make the same proclamation, friends and family offer encouragement and support. That level of community and encouragement is vital. Although, part of that may be to get some of you off the couch in their family room. You know who you are.
So what is the desire of your heart? What career change have you secretly, or not-so-secretly wanted to make? Ahem, leave “helping people” or “saving the dolphins” to super models or over-medicated actresses. Excuse the absurdity of that last comment – you get the point.
Where is your heart? Do you have a plan sitting in a drawer? A book, or a folder full of yellowed newspaper clippings and articles torn from magazines? Whatever it is, get it out, spread it out and check it out. Those are the raw materials from which you need to architect a plan.
Start with your current job and think about everything. What do you like or dislike about your function? What about the industry? Boring, exciting or going bankrupt and you are forced to find a new pasture? How about the company itself? Mom-n-pop, start-up, medium size or corporate goliath? Which of the above do you find satisfying – or even just comfortable?
In The Rat, The Race and the Cage, I help you with part of this. Give it a read and add it to what should be a backpack full of supplies for the journey.
On March 28th of this year I posted a response to the question “What do you think Barry Eisler’s decision means for the publishing industry?” That post is here and also pasted below for easy reference.
Apparently that post hit the nail on the head – I was just told that my post was “One of the leading digital publishing thoughts of 2011.” While I was just being blunt and honest – and don’t see what the fuss is about for doing so – many thanks for the recognition!
Here is that post again:
“First, what do I think it (Eisler’s decision) means for the industry:
The simple truth is the publishing industry is undergoing the same digital evolution as seen in music, with the same disruptive, cataclysmic effects upon the incumbent gate-keepers. The proxy in music occurred in 2007 as EMI, one of the big-4 music labels, saw Radiohead go direct.
If it seems similar to the Eisler decision, well, it should. In my opinion, guided by experience in two previous digital shifts, the “tipping point” comments are correct. It has happened. For better and for worse you (the authors) and the publishers, respectively, are now on the other side of the tip. The rate of change that is being referenced in the comments is in fact “mainstream market momentum.” This momentum is not being driven by the ability to self-publish to digital. Technically, that has been here for over 10 years. It is being driven by device penetration (consumer purchase of Kindles, Nooks, iPads and Android tablets) and access to a large library of CONTENT created by YOU the AUTHORS. The same market momentum was seen with color phones in 2002 as mobile games and ringtones became a $2B+ industry almost overnight as a large content library was made available. It was also seen in the DVD market when DVD player prices hit sub $99 (December 2003) and the massive library of old movies on DVDs became available at $14.99 and $19.99 vs. $29.99? Goodbye tipping point, hello mainstream market.
Today, musicians and writers have been empowered. Yes, the door is open to self-publish and many are walking though it (Eisler, Konrath, Radiohead, Nine Inch Nails, etc). While many artists can self-edit, convert digital files, and submit to digital stores such as iTunes and Kindle, many artists simply desire to create their art in word or song. Some are capable or staffed to self-publish, while others are seeking partners to help with the process.
Second, what does it mean to me?
We have built Premier Digital Publishing, PDP, to help established authors successfully navigate the digital waters and garner their fair share of the pie. Our opinion and the mission of PDP is for the creators of IP (Intellectual Property, not Internet Protocol, ha, ha) to be deservedly rewarded for producing the art forms THEY created. Sure, the ebook storefronts (new retailers) do deserve a share of the pie, but the old publishing model and its revenue splits is fatally encumbered by the weight of legacy systems, overhead, bloated staffs and prevarications a.k.a. royalty reports (wicked wink).
As the story goes, I can go to Lowes and buy $500 worth of equipment to mow my lawn each weekend, but why not pay a “group of guys” to do it for a reasonable cost? (If you live in California – don’t translate “group of guys” into its politically incorrect term). You get the point.
“Readers need writers” – true that. Writers also need self-publishing expertise and weapons to wage war in the new era of digital distribution and reach their readers. This is not limited to clicking a mouse and converting a file. PDP is here to help those who want assistance in merchandising, marketing, etc. and don’t want to “mow their own lawn.”
Welcome to the other side of the tipping point. Radiohead and Eisler are now perpetually famous.
Or is it Infamous?
I guess the post hit the nail on the head… several times. As 2012 rolls into town, PDP will be there to help authors make their own “Eisler Sanction.”
Well, seemingly everyone is publishing a shopping list for Holiday shopping… OK, we’ll dive in and join the fray. For fairness, like college football, eReaders need to be divided into divisions.
Division I: Tablets Big and Small
Enough said. The gold standard. Best of all, the Nook / Kobo / Kindle apps for iOS ensure options as well as Apple’s iBook store. Nirvana.
The 7″ touch-screen Nook Color on steroids. The Nook Tablet benefits from being essentially a second generation unit. Battery life, email and Flash…
We LOVE the Kindle fire but the teething pains are causing angst. The device WILL get better with software upgrades – so if you have bought one, not to worry. The tight integration with the Amazon storefront is not to be overlooked. This combination is perhaps the easiest way to buy content – not just books.
Division II: eInk Dedicated 6″ eReaders
Nook Simple Touch $99
For $99 you get A 6″ touch-screen eInk reader (with Wi-Fi) with what they say is better battery life (up to two months). The Android / Barnes & Noble marriage seems to be working.
Kindle Touch $99
Amazon’s 6″ eInk touch-screen eReader (with Wi-Fi) is also at the top of any $99 eReader list. It does have ad-supported screensavers, which some find intrusive but we don’t think is a big deal.
Kobo Touch $129
Kobo’s 6″ touch-screen entry (with Wi-Fi) is solid but overall its somewhat below the Kindle and Nook 6″ touch models. The Reading Life social network feature is very cool and innovative. While it is $30 more than the Nook or Kindle 6″touch-screen models, if you purchase from Kobo they include a $20 Kobo giftcard.
Kindle Keyboard $119
If ya’ gotta have a keybord, this remains the choice in the 6″ dedicated eReader division. Like the Kindle touch, is is an 6″ eInk touch-screen eReader (with Wi-Fi) – the $119 price is for the keyboard, obviously.
SONY Reader WiFi
We almost didn’t include this one. SONY seems to have overlooked that everything from mobile phones to iPads are now touch screen. Why the buttons? It has a 6-inch greyscale screen (with WiFi). At least it was recently marked down from $129 to $99. The next iteration from SONY needs the well-known SONY consumer electronics magic…
Regarding the growing array of Android tablets… Depending on your wireless carrier and price sensitivity – you can get a nice tablet of varying sizes. Best of all, Nook / Kobo / Kindle / Google Books apps mean you don’t need to make a storefront choice when you buy a device.
If money is no object, size doesn’t matter and you want ridiculous versatility, the iPad 2 wins hands-down (but you knew that). If you want a color Tablet / eReader for less than half the $600 price of a basic iPad 2, the Nook Color, a 7″ touchscreen device, gives you a ton of functionality (note: as we indicated, the Kindle Fire will QUICKLY get better with software upgrades – it is a GREAT device right out of the box). Lastly, if it’s a 6″ dedicated device, then Nook Touch / Kindle Touch are both fantastic for $99.
Thanks to competitive pressures, the consumer has a number of truly wonderful device choices and will most likely be satisfied with whatever they unwrap.